Work, Earn, Invest With Us
Marketing is the business of selling or promoting a product or services. The success of a marketing organization depends on its ability to understand its target market. The marketer who can understand and effectively articulate what customers and competitors are doing has a foundational marketing skill. Becoming the voice of the customer is particularly valuable to a business. In general, today’s highly successful marketers follow:
1. REVENUE-DRIVEN MARKETING
Marketers who are capable of driving revenue tend to thrive in their careers. That’s because most CEOs believe that marketers are detached from corporate business objectives. A recent survey by the Fournaise Marketing Group highlights this problem – 78% of CEOs think marketing isn’t focused on generating topline revenue growth. And 80% of CEOs believe marketers are disconnected from short and long-term financial objectives. Marketers who can tie their efforts to improving revenue thrive in an environment like this.
2. KNOW YOUR MARKET
The success of a marketing organization depends on its ability to understand its target market. The marketer who can understand and effectively articulate what customers and competitors are doing has a foundational marketing skill. Becoming the voice of the customer is particularly valuable to a business. Marketers who can collect both quantitative and qualitative data about customers and present that data to executives in a strategic manner are very valuable. One other point – this isn’t just about gathering data via surveys. Direct conversations with customers are critical to this effort and usually more valuable than survey data.
3. CREATE REMARKABLE CUSTOMER EXPERIENCES
Today’s most successful marketers create remarkable experiences for customers. Thanks to the internet, there are now many more points of interaction between a customer and brand today. These interactions are growing richer and richer and it’s marketing’s job to create and manage these experiences. Marketers who can create experiences that truly resonate with customers are rare, but those that can deliver business results that far exceed the norm.
4. BECOME A STORYTELLER
A big part of creating a remarkable customer experience is telling a good story. It’s harder than ever to get a customer’s attention. That’s why marketers such as Seth Godin believe that storytelling is critical to successful marketing. Marketers must be good storytellers for the simple reason that customers identify with compelling stories more than anything else. Most successful marketing campaigns tell a story that customers identify with on an emotional level. Marketers who can tell great stories to customers via a variety of marketing campaigns are indispensable in a world where attracting a customer’s attention can be challenging.
5. TEST EVERYTHING; ASSUME NOTHING
Many marketers make decisions based on their gut instincts, but with the wealth of data available to them, this doesn’t need to be the case. Good marketers are continuously testing things like new marketing campaigns, ad copy, and pricing to turn data into business results. Fortunately, a number of tools, such as online advertising platforms and SaaS tools, are now available, making testing easier than ever. For example, simple A/B tests will help you test the effectiveness of relative offers, copy, and designs.
By God's grace, in my next post, we'll continue and round up on the other six(6) marketing strategies. I hope this post will be of help to the marketers out there.