Social networking platform, Facebook, has, on Friday, April 10, announced the launch of an in-built “Quiet Mode” feature that allows users to minimize distractions by muting the app’s push notifications for a time frame so specified. According to the Mark Zuckerberg company, the new feature will enhance productivity of its users as it permits them to set boundaries around how they spend their time on Facebook.
Although Facebook has linked the need for the feature to ensuring users adjust to new routines as many now have to work from home during the COVID-19 pandemic; analysts, however, have noted that this new feature comes as a response to Apple’s feature where its iPhone can automatically turn off push notifications from Apps to enhance user productivity and manage time more efficiently. They argued that since Facebook had built its “kill distraction” wall itself, Apple’s feature can be rendered useless especially if Facebook promotes and popularises its feature over that of Apple’s as it might be a revenue killer for Facebook should Apple’s feature gain a higher usage.
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